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The Invisible Wall Blocking Your FEFO (First Expired, First Out) Strategy
FEFO (First Expired, First Out) only works when your systems recognize one product as one product. In CPG networks, the same SKU can arrive from plants, co-packers, and distributors under different item codes—creating phantom inventory, missed rotation, and expired stock. The result is predictable: retailer rejections, chargebacks, higher freight, and write-offs. Stabilize product identity with governed data and high-volume entity resolution.

Gandhinath Swaminathan
Feb 105 min read


Transforming Business with Predictive Analytics Insights
In today's landscape, anticipating the future is a necessity. Predictive analytics insights act as a radar, transforming historical data into a forecast of future outcomes, helping leaders move from guesswork to data-driven decisions. By harnessing this power, companies can unlock new operational efficiencies, predict customer churn, optimize inventory, and drive sustainable growth. This article explores how to use these insights, which tools to choose, and how to build a dat

Gandhinath Swaminathan
Nov 9, 20254 min read


Finding the High-Risk Moments in Your Customer Journey
Learn how to predict and visualize customer churn using survival analysis. Move beyond reactive churn metrics to proactive retention with a practical guide to building a Kaplan-Meier curve in a spreadsheet. Understand when customers are most likely to leave and act at the right time.

Gandhinath Swaminathan
Sep 22, 20256 min read


How Operating Discipline Replaces Features as the New Competitive Advantage in the AI Age
Features fade, but a company's way of working can't be cloned. This piece shows leaders how to turn mechanisms, decision intelligence, and customer‑outcome rituals into an operational moat, drawing on Amazon’s "Day 1" practices and practical small bets any growth‑stage team can run now, consistent with Minimalist Innovation's SHIFT method.

Gandhinath Swaminathan
Aug 25, 20257 min read
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